ArcSite Fintech

Contractors sent Proposals through ArcSite for homeowner approval but had to leave the platform to collect payment. This created a disjointed experience for both the contractor and the homeowner. It introduced delays between Proposal approval and payment received. Many contractors defaulted to cash and check, limiting their financial visibility and making revenue reconciliation difficult.

Met with companies to learn about their existing payment collection processes. Users were directly asking whether they could collect payments inside ArcSite. Identified SMB contractors as the primary target segment. Large enterprises already had favorable processing arrangements outside the platform due to their transaction volume, making them a poor fit for initial launch.

Off-platform payment collection broke the end-to-end workflow at the most critical moment in the project lifecycle. Delays between Proposal approval and payment hurt contractor cash flow. Cash and check reliance made project revenue difficult to track and reconcile. No native payment option reduced ArcSite's stickiness after the Proposal was approved.

Build an end-to-end payment experience inside ArcSite for SMB contractors. Reduce friction between Proposal approval and cash collection. Target the segment that lacks the volume to negotiate enterprise-level processing deals elsewhere.

Partnered with a payment processing engine and built payments natively into ArcSite, creating an end-to-end flow from Proposal approval to payment collection without leaving the platform. Worked through multiple processing partners as volume scaled to find the right fit.

Four follow-on features advanced adoption after the initial launch:

• Offline Payments: Addressed the gap for projects paid by cash or check. Led discovery with active users and built the ability to record offline payments inside ArcSite. Adopted users doubled their processing volume. The feature also helped convert new users to activate ArcSite Payments.
• Payments Awareness: Analyzed contractor daily workflows to identify where to surface Payments content. Built contextual banners, buttons, and info modals that drove hundreds of landing page views per month across all mobile platforms, without disrupting the core experience.
• Invoices MVP: Led discovery with existing users and with users who would not adopt Payments without stronger Invoice features. Architected a two-quarter roadmap and built from 0 to 1, delivering invoice due dates, CRUD invoices, payment receipts, and offline payments. This became the primary driver of ArcSite Payments activation, growing adoption from 0 to 5% and setting the platform on a $50M processing volume run rate.
• Platform Fee: Introduced a company-level setting that let contractors pass the 3.3% processing cost directly to homeowners. Payments applications grew 500% post-release. Adoption hit 60% within the first 30 days. Monthly processing volume grew from $38k to $70k, a +84% MoM increase.

18 months after launch, ArcSite Payments is at a $X0M+ processing volume run rate and growing exponentially. The Invoices MVP drove adoption from 0 to 5% and established a $50M run rate. Offline Payments doubled processing volume among already-active users. The Platform Fee accelerated monthly volume from $38k to $70k and drove a 500% surge in new Payments applications within 30 days of launch.