ArcSite Fintech

Contractors sent Proposals through ArcSite for homeowner approval but had to leave the platform to collect payment. This created a disjointed experience for both the contractor and the homeowner. It introduced delays between Proposal approval and payment received. Many contractors defaulted to cash and check, limiting their financial visibility and making revenue reconciliation difficult.

Workflow Continuity Break: After a contractor's proposal is approved on-site, field reps must exit ArcSite to collect payment through a separate platform, breaking the momentum of the close and introducing friction at the highest-stakes moment in the sales cycle.

Cash Flow Delay: The gap between proposal approval and actual payment collection, driven by reliance on invoicing or manual follow-up outside ArcSite, leaves contractors waiting on revenue they've already earned from a signed job.

Revenue Reconciliation Gap: Contractors using cash or check for project payments have no centralized record tied to the job in ArcSite, forcing office admins to manually match payments to proposals and creating tracking errors across active jobs.

Post-Approval Dropoff: Without a native payment step in ArcSite, the platform loses its role in the workflow the moment a proposal is approved, reducing stickiness and giving contractors a reason to shift coordination to another tool.

Large Project Affordability: Contractors in high-ticket trades like foundation repair, Turf, and landscaping regularly present proposals near $50,000 to $100,000, but most homeowners lack the cash on hand to pay upfront, stalling decisions at the moment of close and reducing win rates on jobs the contractor has already invested time estimating.

Win Rate Attrition: Without a native financing option in ArcSite, field reps have no tool to address the homeowner's liquidity constraint at the point of proposal, causing high-value jobs to fall through at the highest-leverage moment in the sales cycle.

Build an end-to-end payment experience inside ArcSite for SMB contractors. Reduce friction between Proposal approval and cash collection. Target the segment that lacks the volume to negotiate enterprise-level processing deals elsewhere.

Partnered with a payment processing engine and built payments natively into ArcSite, creating an end-to-end flow from Proposal approval to payment collection without leaving the platform. Worked through multiple processing partners as volume scaled to find the right fit.

Iterative MVPs advanced adoption after the initial launch:

• Invoices: Led discovery with existing users and with users who would not adopt Payments without stronger Invoice features. Architected a two-quarter roadmap and built from 0 to 1, delivering invoice due dates, CRUD invoices, payment receipts, and offline payments. This became the primary driver of ArcSite Payments activation, growing adoption from 0 to 5% and setting the platform on a $50M processing volume run rate.

• Offline Payments: Addressed the gap for projects paid by cash or check. Led discovery with active users and built the ability to record offline payments inside ArcSite. Adopted users doubled their processing volume. The feature also helped convert new users to activate ArcSite Payments.

• Platform Fee: Introduced a company-level setting that let contractors pass the 3.3% processing cost directly to homeowners. Payments applications grew X00% post-release. Adoption hit 60% within the first 30 days. Monthly processing volume grew +8X% MoM.

• Payments Awareness: Analyzed contractor daily workflows to identify where to surface Payments content. Built contextual banners, buttons, and info modals that drove hundreds of landing page views per month across all mobile platforms, without disrupting the core experience.

• Financing Marketplace: Identified that high-ticket proposals across trades like foundation repair, Turf, and landscaping were regularly stalling because homeowners lacked upfront liquidity. Partnered with two financing companies to build a native Financing Marketplace inside ArcSite. Contractors apply and once approved, can offer homeowners flexible payment terms directly from the proposal flow, surfacing terms like "starting at $500/month" at the moment of close. Defined the end-to-end contractor and homeowner workflow, mapped API calls at each integration stage across both financing partners, led rough UI/UX mockups, and owned the GTM strategy for rollout to both existing users and new company acquisition.

18 months after launch, ArcSite Payments is at a $X0M+ processing volume run rate and growing exponentially.

Launching with well defined MVPs helped immediately put into focus what was needed next to unblock the next segment of users.

We also had to switch payment processors after launch because they couldnt scale with our adoption. More rigorous upfront discovery would have revealed their process gaps. Our iterative GTM approach helped mitigate this risk since only a small number of companies were affected.